Hustling My Way Up

dae bogan at vintage king audio

Last night was the first class meeting of my last year of graduate school. As some of my readers know, I am currently pursuing a Master of Arts degree in Music Industry Administration offered by the Department of Music in CSUN’s Mike Curb College of Arts, Media and Communication in collaboration with the university’s David Nazarian College of Business and Economics and the Tseng College. The class, marketing management, is taught by award-winning marketing educator, author, and marketing professional; Dr. Kristen Walker. For our first assignment, we were asked to prepare a two minute presentation addressing what song or score best describes us, personally and professionally.  Read More…

Dae Bogan Confirmed To Teach ‘Music Publishing & Copyright Administration’ Workshop At The Independent Music Conference In October – Scholarships Available For Attendance

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I am excited to return to this year’s Independent Music Conference to teach a basics workshop on Music Publishing & Copyright Administration on Saturday, October 25th. Time TBD. This workshop will explore basic music publishing and copyright administration from the perspective of a DIY independent artist. Attendees will gain a better understanding about self-publishing in the Internet age with key takeaways including resources for music placement, music licensing, and royalty collection around the world. Scholarships are now available to attend the Independent Music Conference taking place October 22th – 26th in Los Angeles. For details, visit http://IndependentMusicConference.com.

 

Dae Appears On Bobby Owsinski’s Inner Circle Podcast

Bobby Owsinski Inner Circle

 

Recently I had the opportunity to appear on Bobby Owsinski’s Inner Circle podcast. Bobby is a music industry veteran who has authored over 20 books about music production, recording, marketing, and business. Bobby and I have had the opportunity to work together on a number of music industry events, speaking on panels about a variety of topics affecting the independent music community. Check out the podcast here.

 

 

Pandora, Indiegogo Release Employee Diversity Reports

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daebogan:

Diversity within the technology sector of the music industry falls far short of the diversity make-up of the music industry as a whole. However, considering the diversity reports we’ve seen from Facebook, Twitter, and Google, I’m not surprised.

Originally posted on TechCrunch:

Both Pandora and Indiegogo released diversity reports today that highlight an absence of African-American employees. The companies join a bandwagon of tech brands that have been releasing similar reports throughout the summer.

At Pandora, approximately 3 percent of its 1,300 or so employees are African-American/black and 4 percent are hispanic. That’s notable given that the company is located in Oakland, where about 28 percent of the total population is African-American and 25 percent is hispanic. The percentage of African-Americans is even lower in leadership and tech roles, where they represent only 1.1 and 2.8 percent of employees. In contrast 6.3 percent of Pandora’s leadership is hispanic.

At Indiegogo, a company of slightly more than 100 employees, only 2 percent of total employees are African-American, and the group is not represented in leadership or tech positions.

African Americans make up 12.9 percent of the U.S. population, but at tech companies they are continually underrepresented. At Twitter, Facebook

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Panelist Spotlight: Lisa Vega, CEO at Lisa Vega Group / SAE Institute 3rd Annual Tech Expo ‘Social Media In A Changing Music Industry’ Panel Moderated by Dae Bogan

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Panelist Spotlight: Lisa Vega has worked closely with pop culture’s most influential icons from rock legends David Bowie, The Eagles, Frank Sinatra, Fleetwood Mac, AC/DC, Duran Duran, and Steven Van Zandt’s Wicked Cool Records to rock festivals Lollapalooza, Ozzfest to Rolling Stone Magazine to high profile charity events such as the Sharon Osbourne Colon Cancer Foundation, Frank Sinatra Celebrity Golf Tournament –- bringing her expertise in communications and brand imaging to every project.

Lisa was responsible for creating the “Osbourne” phenomenon via a strategic communications campaign that transformed Ozzy from rock ‘n’ roll madman to lovable family man, thus initiating the media frenzy that established the Osbournes as cultural icons.

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Panelist Spotlight: Jeremy Gruber, Vice President of Digital Marketing & Strategy at Concord Music Group / SAE Institute 3rd Annual Tech Expo ‘Social Media In A Changing Music Industry’ Panel Moderated by Dae Bogan

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Panelist Spotlight: Jeremy Gruber is the Vice President of Digital Marketing & Strategy at the leading independent record label, Concord Music Group.  He leads digital, social media, CRM and direct to consumer strategies for company’s diverse portfolio of labels.  His team works with legacy artists including Paul McCartney, Paul Simon, James Taylor, Gregg Allman, legendary Jazz including Miles Davis, John Coltrane and Dave Brubeck as well as newer acts including Seether, Spoon, St. Vincent and Little Dragon.  Prior to working at Concord, Jeremy ran digital marketing at 10th Street Entertainment and Eleven Seven Music working with marquis rock acts like Mötley Crüe, Buckcherry and Papa Roach.

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Dae to Moderate Social Media Panel at SAE Institute 3rd Annual Tech Expo & Alumni Convention

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This Friday, 8/22 at 2:30pm, I will be moderating the social media panel at SAE Institute 3rd Annual Tech Expo. Panelists include Nicole Slater of Fender Foundation, Lisa Vega – PR of Rolling Stones, and Jeremy Gruber of Concord Music Group. This is a free expo at SAE Institute. RSVP at usa.sae.edu

#musicbusiness #independentartists #musicmarketing

PHOTOS: Dae’s Panel on Video Distribution & Monetization at Indie Entertainment Summit 2014

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I’ve uploaded some photos from my panel on video distribution & monetization at the Indie Entertainment Summit. My panelists included Darrell Andrews for Omnia Media, Tony Hsieh for Fullscreen, Roberto Fisher formerly of M-GO (Dreamworks/Technicolor JV), Scott Tolleson for SteamyInTheCity Music Collective, and Mike Robinson for BmikeroB Management. Check out the photos here.

#TBT Reebok Campaign for Artists I Managed

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When I was an artist/songwriter/producer/dj manager, I got two of my indie artists featured as the face of the Reebok Fuze 1.0 footwear collection. This was the national ad campaign before they went on tour.

Dae Bogan – New Adjunct Professor of Entertainment Marketing & Cross-Promotion at Emerson College’s Hollywood Campus

Emerson College

View the Emerson College Los Angeles Virtual Tour https://www.youtube.com/watch?v=RrU3QfFTpkc

 

I am humbled and excited to announce that I have been selected as the new Adjunct Professor of Entertainment Marketing & Cross Promotion in the Department of Marketing Communication at Emerson College – Hollywood campus.

Emerson College is one of the nation’s leading 4-year universities of communication and the arts with a long line of alumni working in the entertainment industry.

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