Last night was the first class meeting of my last year of graduate school. As some of my readers know, I am currently pursuing a Master of Arts degree in Music Industry Administration offered by the Department of Music in CSUN’s Mike Curb College of Arts, Media and Communication in collaboration with the university’s David Nazarian College of Business and Economics and the Tseng College. The class, marketing management, is taught by award-winning marketing educator, author, and marketing professional; Dr. Kristen Walker. For our first assignment, we were asked to prepare a two minute presentation addressing what song or score best describes us, personally and professionally. Read More…
Dae Bogan Confirmed To Teach ‘Music Publishing & Copyright Administration’ Workshop At The Independent Music Conference In October – Scholarships Available For Attendance
I am excited to return to this year’s Independent Music Conference to teach a basics workshop on Music Publishing & Copyright Administration on Saturday, October 25th. Time TBD. This workshop will explore basic music publishing and copyright administration from the perspective of a DIY independent artist. Attendees will gain a better understanding about self-publishing in the Internet age with key takeaways including resources for music placement, music licensing, and royalty collection around the world. Scholarships are now available to attend the Independent Music Conference taking place October 22th – 26th in Los Angeles. For details, visit http://IndependentMusicConference.com.
Recently I had the opportunity to appear on Bobby Owsinski’s Inner Circle podcast. Bobby is a music industry veteran who has authored over 20 books about music production, recording, marketing, and business. Bobby and I have had the opportunity to work together on a number of music industry events, speaking on panels about a variety of topics affecting the independent music community. Check out the podcast here.
Diversity within the technology sector of the music industry falls far short of the diversity make-up of the music industry as a whole. However, considering the diversity reports we’ve seen from Facebook, Twitter, and Google, I’m not surprised.
Originally posted on TechCrunch:
Both Pandora and Indiegogo released diversity reports today that highlight an absence of African-American employees. The companies join a bandwagon of tech brands that have been releasing similar reports throughout the summer.
At Pandora, approximately 3 percent of its 1,300 or so employees are African-American/black and 4 percent are hispanic. That’s notable given that the company is located in Oakland, where about 28 percent of the total population is African-American and 25 percent is hispanic. The percentage of African-Americans is even lower in leadership and tech roles, where they represent only 1.1 and 2.8 percent of employees. In contrast 6.3 percent of Pandora’s leadership is hispanic.
At Indiegogo, a company of slightly more than 100 employees, only 2 percent of total employees are African-American, and the group is not represented in leadership or tech positions.
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This Friday, 8/22 at 2:30pm, I will be moderating the social media panel at SAE Institute 3rd Annual Tech Expo. Panelists include Nicole Slater of Fender Foundation, Lisa Vega – PR of Rolling Stones, and Jeremy Gruber of Concord Music Group. This is a free expo at SAE Institute. RSVP at usa.sae.edu
#musicbusiness #independentartists #musicmarketing
I’ve uploaded some photos from my panel on video distribution & monetization at the Indie Entertainment Summit. My panelists included Darrell Andrews for Omnia Media, Tony Hsieh for Fullscreen, Roberto Fisher formerly of M-GO (Dreamworks/Technicolor JV), Scott Tolleson for SteamyInTheCity Music Collective, and Mike Robinson for BmikeroB Management. Check out the photos here.
Dae Bogan – New Adjunct Professor of Entertainment Marketing & Cross-Promotion at Emerson College’s Hollywood Campus
I am humbled and excited to announce that I have been selected as the new Adjunct Professor of Entertainment Marketing & Cross Promotion in the Department of Marketing Communication at Emerson College – Hollywood campus.
Emerson College is one of the nation’s leading 4-year universities of communication and the arts with a long line of alumni working in the entertainment industry.